Digital Products Offered by BAS Digital
We are excited to share that BAS Digital offers a full complement of Digital Products, and the tracking and reporting of where and how your ads are delivered is outstanding.
See a full list of products below.
We are excited to share that BAS Digital offers a full complement of Digital Products, and the tracking and reporting of where and how your ads are delivered is outstanding.
See a full list of products below.
Display AdsDisplay ads are relevant banner ads that are placed on both desktop and mobile versions of websites. These ads are highly targeted, reaching specific locations, demographics and with certain online habits.
Video AdsVideo ads are 15- or 30-second commercials that play before, during and after premium video content. Like display ads, video ads are highly targeted, reaching specific locations, demographics, and groups with certain online habits.
GeofencingGeofencing is location-based advertising that is specifically served to audience members while they are using apps and websites with location service enabled. Geofencing uses ad serving technology to serve ads to users when they enter the virtual fence(s) that has been set up for the campaign.
Video GeofencingVideo geofencing is location-based advertising that is specifically served to audience members while they are using apps and websites on mobile devices and tablets with location service enabled. Video geofencing uses ad serving technology to serve ads to users when they enter the virtual fence(s) that has been set up for the campaign.
RetargetingSite & Click Retargeting allows an advertiser to serve ad impressions to users who have visited their website that has a tracking tag placed. Usually, these people have already clicked on an ad that directed them to the advertiser’s website, or they navigated to it while browsing online.
Location-Based Retargeting uses a rolling 30-day lookback window, refreshed weekly through the duration of the campaign, to reach audiences who visited a geofenced location in the past.
OTTOver-the-top (OTT) ads are 15- or 30- second video commercials that are served to users on desktop and laptop computers, mobile devices, tablets, and smart TVs. These ads play before, during and after premium video content, such as shows and movies, while viewed over an internet connection.
OTT and CTV ads are commonly served on streaming apps like: Pluto TV, Samsung TV, Roku, CBS, Fox, Sling TV, MLB, MTV, Comedy Central, Tubi, NFL, CNN and AMC.
CTVCTV is a type of OTT that services video on internet-connected TVs, using premium, professionally produced content. Those can be smart TVs, which have built-in internet access. It also includes TVs connected to devices like Roku, Fire TV Stick, or a PlayStation.
CTV is available as standalone CTV100 product, but also as a CTV90 or CTV70 blend with OTT.
Mobile MessagingText “code word” to “number” landing pages and hosting.
QR Code and hosting.
Social Media MarketingLinkedIn
Use LinkedIn advertising to reach your ideal candidates on the world’s largest professional network, with more than 65 million decision makers who you can target by company traits or individual interests. Use LinkedIn to drive brand awareness, engagement, website conversions, job applicants and more.
YouTube
YouTube ads are video ads that play before, during or after content on YouTube across every device, from smartphones to connected TVs. YouTube ads are based on a cost-per-view model, where advertisers are only charged for a completed view or engagement with the video.
Snapchat
Use Snapchat advertising to reach an engaged millennial and Gen Z audience with $1.9 trillion in buying power. Top verticals on Snapchat include ecommerce, consumer packaged goods, automotive, retail, restaurants, health and beauty, and travel. Advertise on Snapchat to drive awareness, promote places, drive website traffic, increase website conversions and more.