What is BAS Digital Marketing?

BAS Digital offers digital marketing tactics including Targeted Display, Targeted Video, Geofencing, Video Geofencing, OTT/CTV, Geofence Based Retargeting, and Social Media.

When a campaign is run through BAS Digital, it delivers our customers ads through an auction-based system. This allows us to place the advertisers’ ads on websites and apps that specifically target the best audience. And to maintain ad integrity, BAS Digital uses The Trade Desk’s anti-fraud and brand safety technology as our vehicle to delivering your ads to the internet. The Trade Desk is the world’s largest independent demand side platform in the world.   Ensuring that your ad won’t appear on websites and apps with low-quality content, or suspicious performance data, indicating possible non-human activity (bots).

BAS Digital Team Photo 500 X 300

When it comes to BAS Digitals advertising services, BAS utilizes The Trade Desk as our Demand Side Platform (DSP).

The Trade Desk enables ad buyers to manage data-driven digital advertising campaigns across various advertising formats, including display, video, Geofencing, and OTT, across devices and includes integrations with data, inventory, and publisher partners.

The Trade Desk is the largest independent DSP in the world and #2 only behind Amazon.

The Trade Desk utilizes “HUMAN Advertising Integrity.”

HUMAN Advertising Integrity provides advertisers with robust detection and prevention capabilities. HUMAN Advertising Integrity specializes in a modern defense against sophisticated bot attacks and fraud. HUMAN Advertising Integrity helps advertisers ensure that only real humans interact with their advertising.